AI Insights · Timothy · April 2023
Top 5 Ultracasual Games Performance in the UK for Q1 2023
Discover the performance trends of the top 5 ultracasual games in the UK for Q1 2023, including weekly downloads, revenue, and active users.
In the first quarter of 2023, the ultracasual gaming market in the United Kingdom displayed varied trends across the top 5 apps, as analyzed by Sensor Tower. Here’s a closer look at how these games performed in terms of weekly downloads, revenue, and active users.
Diamond Painting ASMR Coloring by Crazy Labs saw a consistent performance in weekly revenue, maintaining around $700 in the initial weeks but experiencing a dip in mid-February to $488. Downloads fluctuated, starting strong with approximately 7K in late December and then dropping to about 2.4K in early March. Active users also showed a decline from 13.8K at the end of December to 7.8K by the end of March.
Draw it from Kwalee Ltd experienced a significant drop in weekly downloads from 28.3K in late December to around 8K in early January, but rebounded to 15.3K by mid-March. Revenue showed a similar fluctuating trend, peaking at $625 in late December and then stabilizing around $400 towards the end of the quarter. Active users dropped from 61.4K at the end of December to 29.8K by late March, with a notable mid-quarter rise to 33.3K.
Slice Masters: ASMR Game by HYPERHUG LTD had a notable increase in weekly downloads, starting with 1.6K in late December and peaking at 12.9K in mid-January. Revenue followed an upward trend, starting at $155 and reaching $660 by early March. Active users increased significantly from 6K at the end of December to 27.2K by the end of March.
Automatoys by Idle Friday experienced a sharp decline in weekly revenue from $581 in early January to just $16 by late March. Downloads also showed a downward trend, dropping from 5.1K in late December to 743 by mid-March, before suddenly jumping to 7.5K at the end of March. Active users saw a steady decline from 21.5K in late December to 14K by mid-March, with a late-quarter rise to 20.3K.
Goo: Slime simulator, ASMR by Exomind LTD had minimal activity in terms of weekly downloads, mostly staying in single digits. Revenue remained relatively low, hovering around $200 throughout the quarter. Active users showed a consistent decline from 233 in late December to 122 by the end of March.
For more detailed insights and data on the performance of these and other ultracasual games, visit Sensor Tower.
